Hasbro is blossoming into a new category of home décor and adult crafting with Blooms by Play-Doh, an all-new collection of botanical-themed kits designed for kids at heart.
Each Blooms by Play-Doh kit guides adults through an engaging flower-inspired crafting experience, starting with individual petals and building toward a beautiful finished bouquet. Kits include Play-Doh compounds, molds, sculpting tools, a vase, and a finishing spray, along with simple step-by-step instructions.
The Blooms by Play-Doh Collection provides a de-stressing craft activity for adults. | Source: Hasbro
Use the included sculpting tools to create a full, fabulous floral arrangement. | Source: Hasbro
The included finishing spray helps maintain the flower's shape. | Source: Hasbro
Molds help create tiny petal details. | Source: Hasbro
Hasbro is expanding its reach by stepping into the adult category. | Source: Hasbro
Lifelike stem accessories are also included. | Source: Hasbro
Unwind and get in touch with your creativity with Blooms by Play-Doh. | Source: Hasbro
Start by creating individual petals, then progress to a full arrangement. | Source: Hasbro
Get crafty with the Garden and Meadow Bouquet kits. | Source: Hasbro
The Rosy and the Wildflower Petite Bouquet kits are available now. | Source: Hasbro
You might be wondering how these flowers will stay looking freshly picked/molded over time. The secret solution is the included finishing spray. Just a spritz helps maintain the flowers’ shape and structure, extending the display life.
Play-Doh has always been iconic and a childhood favorite, from its unmistakable scent and texture to its branding and more. Now, with Blooms by Play-Doh, adults can rediscover childhood memories at any stage of life through artful, pollen-free floral creations. Amidst all of life’s chaos, these kits offer adults a way to unwind, de-stress, and tap into their creative side.
The Blooms by Play-Doh launch collection includes four kits: Garden Bouquet, Meadow Bouquet, Rosy Petite Bouquet, and Wildflower Petite Bouquet. Each set is available now at the links below, with select styles coming to TikTok Shop on July 16.
Visit hasbro.com/en-us to stay up to date on any other fresh releases.
BLOOMS BY PLAY-DOH
These botanical-themed craft kits bring beautiful flowers to life through a hands-on experience. Each kit includes Play-Doh compounds, sculpting tools, a mold, a vase, and a finishing spray, along with step-by-step instructions, to ensure adults experience a seamless, calming, creative activity.
