Pokémon fans will soon get to embark on a new journey: collecting every Kanto region Pokémon in sweet chocolate-y form.
The classic foil from Hershey’s Kisses will get a Poké Ball-themed makeover and feature one of the 151 Pokémon found in the Kanto region from the first main series games: Pokémon Red, Pokémon Blue, and Pokémon Yellow. From Bulbasaur to Mew, fans will be able to discover, collect, and share these super sweet finds with their friends.
For the true collectors, The Hershey Company will also have a limited number of Collector’s Cases for fans to display their collections like a Pokédex. To try your luck and snag one for yourself, visit hersheyland.com/pokemon and create an account. You’ll then have a chance to score one, while supplies last. On the site, there will also be a digital Pokédex for fans to log their finds and unlock digital certificates to share with their friends on social media.
These limited edition treats will be available at participating retailers across the U.S. in both 10.1-ounce and 34.1-ounce sizes, so make sure to grab a bag (or several) and get on your collect-a-thon this summer. We’ll be on the hunt to collect them all (for research purposes, of course).
