LEGO Super Mario

LEGO Super Mario

From Minecraft to Contra, many of your favorite games are making the jump from pixels to the physical world this year, and a certain plumber just couldn’t be left out.

Following a pair of tweets from Nintendo and the LEGO Group this week, the full details of their Super Mario Bros. collaboration have been revealed.

LEGO Super Mario is a new product line that changes how players can interact with Super Mario in the physical world by using an electronic, interactive Mario figure to collect coins in levels built with LEGO Bricks.

“I have always liked LEGO products and how they help children use their imagination to play,” says Takashi Tezuka, executive officer and game producer of Nintendo Co., Ltd. “The new product we created together with the LEGO Group seeks to combine two different styles of play — one where you freely build the world of Mario and the other where you play with Mario in the very world that you have created.”

See it in action in the video below.

LEGO Super Mario sets will be available later this year.

Photo: The LEGO Group

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.