Most people play video games to escape from the monotonous drones of our dreadfully responsible adult lives. Now, you can bring the fiction into reality with a new line of Fortnite merch that’s making its way to a store near you. Epic Games, the game developer and publisher of the popular Fortnite game, selected IMG as its exclusive worldwide agency for consumer products licensing and promotions—read as: they will sign with products manufacturers to make tons of Fortnite stuff for you to waste your paycheck/allowance on! Fortnite (NOT “Fork Knife”) had breakout success since the game launched in 2017, and players just can’t get enough of the fictional parallels to their own lives. Everything is cyclical, my guy.
About the author
Xandra Harbet is an assistant editor at Adventure Publishing Group. She enjoys nerding out for articles on the Pop Insider, crafting weekly toy reviews for the Toy Insider and contributes to the trade magazines the Toy Book and the Licensing book. When Xandra isn't writing or attending conventions, she's dancing around her room in Supergirl cosplay, jammin' out to Britney Spears. She once had to stash her lightsaber behind a bush at the Rogue One premiere because the theater had a lame 'no Kyber crystal weapons' policy. Her friends insist that she's the poster child for Gryffindor because she's staunch in her beliefs and recklessly tries to change the world. You can follow her wild adventures on Twitter @stakingmyheart or glimpse her massive collection of selfies on Instagram @dontgostakinmyheart