Baja Blast is getting a makeover. Pop princess Olivia Rodrigo is teaming up with Taco Bell to launch You Seem Pretty Pink for a Baja Blast, inspired by her most recent album, You Seem Pretty Sad for a Girl So in Love.
You Seem Pretty Pink for a Baja Blast combines the iconic flavor of Baja Blast with a taste of pink lemonade. The drink will launch Saturday, Aug. 29, at Live Más Cafés in Southern California; Dallas and Houston, Texas; and Las Vegas, Nevada. Fans who try the drink at these locations will also get a free sticker with purchase. At the Live Más Café in Irvine, California, fans will be able to experience photo ops, make personalized tote bags, and more.
Olivia Rodrigo is teaming up with Taco Bell just in time for her inaugural Daisy Chain Fields Festival. | Source: Taco Bell
You Seem Pretty Pink for a Baja Blast combines the iconic soda flavor with pink lemonade. | Source: Taco Bell
The collab will also have an activation at Rodrigo’s inaugural Daisy Chain Fields Festival Aug. 29. The activation will feature an opportunity for festival goers to try out the drink, shop limited-edition merch, snap photos inspired by Rodrigo’s latest album, and more.
If you aren’t going to Daisy Chain Fields Festival or don’t live near a Live Más Café, you’ll be able to try out You Seem Pretty Pink for a Baja Blast when the collab goes nationwide on Sept. 24. Taco Bell Rewards Members can also unlock a Pretty Pink Tuesday Drop on Sept. 29 with a limited-edition Pretty Pink Picnic Kit, complete with a picnic blanket and basket.
For more information on the Olivia Rodrigo Taco Bell collab, visit tacobell.com. We can already tell that the experience of listening to “Stupid Song” while in the drive-through with a pink Baja Blast is going to be the out-of-body experience of a lifetime.
