This one’s for the candy lovers. Hasbro is teaming up with Event Network to bring the iconic board game Candy Land to life-size in NYC.

The experience will pop up next to the New York Hilton Midtown Hotel (1335 Avenue of the Americas, on the 6th Avenue and 54th Street side) this November, and fans of all things sugary-sweet will soon be able to stop by and satisfy their sweet tooth.

Each area in the experience is based on one of the iconic locations on the game board, and with the level of detail in each area, it feels like you’ve been turned into a board game player token.

Guests will start in the Candied Apple Orchard, then travel across the Gummy Mountains, Chocolate Caves, Lollipop Forest, and Ice Cream Beach before reaching the end at the Candy Castle. Throughout the journey, fans can stock up on their favorite sweets, take part in fun photo ops, and shop Candy Land-themed merch.

For all the latest updates about Candy Land NYC, check out visitcandylandstores.com. We can’t wait to sink our teeth into this sweet event.

About the author

Steph Szulborski

Steph Szulborski

Steph is an editorial assistant for The Toy Book, The Toy Insider, and The Pop Insider. She has a master's in Creative Publishing and Critical Journalism from The New School, and is passionate about the importance of play and having fun! When she's not at the office, you can find her tending to her window sill garden of carnivorous plants, hosting craft nights with friends, shiny hunting Pokemon, or showing off goofy pictures of her dog, Chips.

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