Movie Pop: 'Sonic the Hedgehog' Merch On Its Way

It’s full-speed ahead for the blue blur following a physical reworking of the title character that pushed back the intended release of Paramount Pictures’ Sonic the Hedgehog.

Beginning next month, Sega of America and its licensing partners will unleash an onslaught of Sonic-branded merch for fans of all ages. Jakks Pacific will lead the charge with a full range of playsets and plush figures based on the film in select territories, and select Build-a-Bear Workshop locations will debut a range of specialty plush and accompanying accessories. Diamond Select Toys (DST) will release a detailed premium statue to specialty retailers next spring, and Toy Factory and Sega Amusement will bring novelty products and prize redemption items to amusement parks and family attractions.

For fans who would like to wear their love of Sonic, Bioworld and Bentex will handle apparel for the U.S. And if you want to bring Sonic the Hedgehog into the bedroom, Jay Franco can help make that happen with a fresh collection of Sonic bedding and accessories.

But will there be a Doctor Robotnik duvet cover?

Photo: Paramount Pictures

About the author

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.

The ‘Sonic the Hedgehog’ Merch Is Coming

About the author

James Zahn