Jay and Silent Bob Reboot

Comic-Con International: San Diego (SDCC) is in full effect, and for those attendees making their way offsite and into the Gaslamp District, there’s a familiar location that’s come to life outside TCL Chinese Theatres’ Theatre Box: the Quick Stop, first made famous in Kevin Smith‘s Clerks.

For the filming of Smith’s latest work, Jay and Silent Bob Reboot, the exterior of the famed New Jersey convenience store was painstakingly duplicated for filming in New Orleans, after which it was dismantled and shipped to California. Now reconstructed in San Diego, the perfect photo op serves as the entrance to the Legion M Fan Lounge presented by the Pop Insider, just as the location is back on the pop culture radar in the debut trailer for the new film. Get ready, but beware: We’re in red band NSFW (not-safe-for-work) territory here!

In the new film, Jay (Jason Mewes) and Silent Bob (Kevin Smith) find themselves in familiar territory as Hollywood decides its time to reboot the cinematic franchise based on the Bluntman and Chronic comic books that they were the basis for back in 2001. It’s another star-studded, cross-country road trip to stop history from repeating itself.

Jay and Silent Bob Reboot will begin hitting theaters this October as part of the Jay and Silent Bob Reboot Roadshow, which kicks off on Oct. 21 at the Music Box Theatre in Chicago. Smith and Mewes will present the film with live Q&A sessions in each city. Check out rebootroadshow.com for dates and tickets.

Photo: Saban Films

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.