Photo: Back the Comeback

Local comic book stores, like many other industries and retailers, have suffered significant financial losses after closing their doors as part of the effort to slow the spread of COVID-19.

If you are a comic book lover, collector, or gamer who loves your neighborhood comic book store and is looking for ways to support it, check out the Back the Comeback campaign. This initiative — created by Diamond Comic Distributors and Alliance Game Distributors — supports local pop-culture retailers, aiming to help with re-opening efforts.

There are a variety of ways fans can support the effort that don’t cost anything: shouting out their favorite shops on social media with the hashtag #BackTheComeback, adding a #BackTheComeback frame to their Facebook profile picture, and challenging their friends to do the same.


For those who do have the financial means to support the campaign, there are T-shirts for sale (pictured above) that read “Our comeback will be bigger than our setback.” Each costs $30, and all proceeds will go to charities that support comic, gaming, and pop-culture retailers. The shirts will only be on sale for two weeks, ending on May 27.

There is also a charity auction in the works to support the cause, hosted by Diamond International Galleries. The auction will run through August, but a start date has not been announced at this time.

For more information about the Back the Comeback efforts, or to contribute, visit