Source: Neopets/The Pop Insider

Now here’s a collaboration that most would never have expected!

Last night, the Neopets team hosted a “Neopets Era Party” during Comic-Con International: San Diego (SDCC). During the event, attendees were treated to the first look at a video in which Grammy-winning musician John Legend expressed the love that he and his family share for Neopets while revealing that he’s joined the team as the official Neopets brand ambassador!

More Neopets news is on the horizon as the Neopets team plans to update more than 50 of the original flash games that it hosts on its website, all within the next week.

Related: Neopets Launches Colorful Pride Collection

The addition of John Legend to the Neopets team is just the latest move as the company, under the guidance of new CEO Dominic Law, plans to bring the brand back to the mainstream in a big way, with games, merch, and a major sense of community.

Stay tuned for more as the era of “Neostalgia” has begun!

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.

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