Get ready to gear-up like The Umbrella Academy!

Xtreme Play inked a multi-year licensing agreement with UCP (Universal Content Productions) to create a collectible toy line based on the critically acclaimed Netflix Original series based on the Eisner Award-winning comic book series created and written by My Chemical Romance frontman Gerard Way. The dysfunctional family of superheroes will hit toy aisles and collectibles shops through a wide range of products, including stylized figures, plush, and cosplay items.

Season two of the series is currently in production, and is expected to debut next year. Xtreme Play‘s product line will roll out during the first half of 2020.

Xtreme Play will be hitting Comic-Con International: San Diego (SDCC) this month with a collection of exclusive collectibles based on Ubisoft’s Tom Clancy’s Rainbow Six video game series.

Photo: Netflix

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.

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