Source: Mattel/the Pop Insider

Comic-Con International: San Diego (SDCC) is right around the corner, and Mattel is kicking off its appearance at the show by unveiling exclusive new collectibles

The company is bringing back its “12 Days of Fandom” event to showcase collectibles from a variety of iconic brands and fandoms, including Star Wars, Jurassic World, Masters of the Universe, Hot Wheels, WWE, and more. The celebration begins today, July 11, and runs through July 24. Fans will be able to shop all of the showcased products during a 288-hour sale both online and at Mattel’s convention booths (No. 3029 and No. 2945). 

Last year, Mattel’s “12 Days of Fandom” kicked off online for Comic-Con@Home. The exclusives featured collectibles from Jurassic Park, Pixar’s Up, Masters of the Universe, and more.  Fans can stay up-to-date for this year’s “12 Days of Fandom” event with announcements by visiting creations.mattel.com and following @mattelcreations.

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During SDCC, Mattel will also present fans with special guest appearances, product showcases, activations, installations, panels, and signings. Attendees will have the opportunity to get an exclusive SDCC Monster High Voltageous Frankie Stein poster signed by the Monster High designers, attend a Masters of the Universe 40th Anniversary Fan Panel, take a photo with WWE Superstars, and more.

12 Days of Fandom Reveals: