Source: Wizards of the Coast

ReedPop has become the benevolent Thanos of the convention world, gathering up new fan events like Infinity Stones to wield major power in the fan convention space. And we’re here for it!

Today, the company — whose growing roster of shows includes New York Comic Con (NYCC), Star Wars Celebration, and E3 — revealed that it will partner with Wizards of the Coast to produce Magic 30, a three-day event celebrating all things Magic: The Gathering.

The event is officially slated for this fall, from Oct. 28-30 at Las Vegas’ EXPO at World Market Center. Magic 30 will kick off a year-long celebration of all things Magic the Gathering, in celebration of the trading card game’s 30th anniversary.

Throughout the three days of Magic 30, fans can enjoy panel programming and other content from the people who make the game, tournaments, cosplay, an exclusive Secret Lair, a Command Zone dedicated play area, and a virtual appearance by game creator Richard Garfield.

Related: E3 Is Coming Back, with ReedPop at the Helm

Tickets for the event will be available starting tomorrow, Aug. 11, starting at $60 for single-day passes and $160 for full weekend access. There will also be kids’ badges and add-on options available, including VIP packages that offer exclusive products and special event access.

On Saturday, Oct. 29, there will also be a 21-and-up party starting at 8 p.m. Dubbed the “Crimson Anniversary Party,” this event requires a separate ticket ($40) and will celebrate the one-year anniversary of Edgar Markov and Olivia Voldaren.

For those who are unable to attend Magic 30 in person, there will also be virtual tickets available. These will grant access to a selection of livestreamed events and event-exclusive merchandise.

Fans can head to get additional info and purchase tickets at 10 a.m. PT on Aug. 11.

About the author

Madeleine Buckley

Madeleine Buckley

Madeleine Buckley was a Senior Editor at The Pop Insider, The Toy Insider, and The Toy Book. She covered all things toys and fandom, and has appeared on Cheddar and a variety of regional news networks to talk about the latest trends in both. She is a movie score enthusiast, mediocre knitter, proud Syracuse alumna, and Marvel lover. You can usually find her at the movies or hanging out at home with her super-pup, Parker.