Believe it or not, Barbie is moving out of the DreamHouse with Mattel’s “Barbie Is Moving” campaign. You can live like Barbie by attending her trendy events and must-see activations.
Anything is possible when you experience the Barbie Is Moving truck tour, making stops in New York, Texas, and California. Now through November, a custom pink 26-foot truck invites fans to step inside, take pictures, win prizes, and experience Pinterest Restyle.
Fans can get design advice from Barbie by using Pinterest Restyle, which uses Pinterest Intelligence to reimagine spaces. For a limited time, you can upload photos to see new designs inspired by curated boards on the official Barbie Pinterest profile.
The "Barbie Is Moving" campaign celebrates the 2026 Barbie DreamHouse. | Source: Mattel
Pinterest Restyle reimagines spaces with Barbie-themed designs. | Source: Mattel/ Pinterest
Fans can create new Barbie-themed designs on Canva. | Source: Mattel/ Canva
Barbie’s creative style also appears on Canva. From birthday invites to fun posters, fans can create new projects with Barbie Is Moving templates, a collection of designs inspired by Barbie’s style and imagination.
Join the “Barbie Is Moving” campaign by bringing home your own DreamHouse. The 2026 Barbie DreamHouse is now available, with more information available at mattel.com.
